MERCHANDISING AND MARKETING YOUR PROPERTY

Dated: July 10 2019

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-Merchandising:

·       how to price, package, position

·       search engine pricing strategies

·       Search Engine Pricing Strategies

·       Price Band Models and Straddling Markets

·       Trend Based Pricing VS Comp Based Pricing (Feedback Loops to Drive Price and Condition Conversations)

·       Storyboarding Your Listing

·       The Director’s Chair - Staging the Home - Photograph and video by professional

·       Red Flags – Repositioning Quickly

-Marketing - Preferred service in listing by agent:

  • MLS entry, syndicated to 10 website
  • International syndication
  • Direct mailing to out of state agents (New York, New Jersey, Boston, Montreal, Chicago, Paris, Brussels)
  • Large sphere of influence in social media
  • Marketing, prospecting, networking and lead generation thru the KVCORE platform
  • System brings traffic, capture leads and agent does the follow-up
  • Open house

Blog author image

Michele Vasilescu MA, '84 New York University

Why working with Michele?YOU, the client, are UNIQUE in your life and your project.  Whether you decide to buy or sell, Whether you choose – a condo, a single family or a retirement home, W....

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