MERCHANDISING AND MARKETING YOUR PROPERTY

Dated: 07/10/2019

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-Merchandising:

·       how to price, package, position

·       search engine pricing strategies

·       Search Engine Pricing Strategies

·       Price Band Models and Straddling Markets

·       Trend Based Pricing VS Comp Based Pricing (Feedback Loops to Drive Price and Condition Conversations)

·       Storyboarding Your Listing

·       The Director’s Chair - Staging the Home - Photograph and video by professional

·       Red Flags – Repositioning Quickly

-Marketing - Preferred service in listing by agent:

  • MLS entry, syndicated to 10 website
  • International syndication
  • Direct mailing to out of state agents (New York, New Jersey, Boston, Montreal, Chicago, Paris, Brussels)
  • Large sphere of influence in social media
  • Marketing, prospecting, networking and lead generation thru the KVCORE platform
  • System brings traffic, capture leads and agent does the follow-up
  • Open house

Blog author image

Michele Vasilescu MA, '84 New York University

I am a real estate professional licensed in Florida, with twelve years of experience in residential real estate, including the luxury sector. I am certified by the National Association of Realtors as ....

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